Europe Powder Dietary Supplements Market to Surge to USD 19.2 Billion by 2035; Proteins and Sports Nutrition Drive Growth

 The European market for powder dietary supplements is poised for rapid expansion over the next decade, driven by rising fitness consciousness, increased adoption of sports nutrition, and growing consumer preference for convenient protein delivery. According to FactMR, the market is valued at USD 7.3 billion in 2025 and is projected to reach USD 19.2 billion by 2035, expanding at a compound annual growth rate (CAGR) of 10.2%.

The FactMR report, “Sales of Powder Dietary Supplements in Europe: Market Size, Share, and Forecast 2025–2035,” indicates an absolute increase of USD 11.9 billion over the forecast period, translating into a 163% growth. Proteins dominate the ingredient segment with a 42.8% share, while sports nutrition leads application demand at 38.6%, reflecting consumers’ focus on performance enhancement and muscle development.

A Decade of Growth Anchored by Fitness and Sports Nutrition Trends

Between 2025 and 2030, sales are expected to rise from USD 7.3 billion to USD 11.8 billion, adding USD 4.5 billion — nearly 38% of the ten-year growth. This growth phase is fueled by the rising popularity of protein-based nutrition solutions, particularly in countries such as Poland, France, and the Netherlands, where fitness culture is deeply entrenched. Increasing penetration through online platforms and specialty stores, combined with advanced protein and vitamin formulations, is enhancing consumer accessibility and adoption.

From 2030 to 2035, the market is projected to further increase by USD 7.4 billion to reach USD 19.2 billion, contributing 62% of total growth. This period is characterized by the expansion of personalized nutrition solutions, integration of targeted amino acid profiles, and development of specialized supplements catering to diverse athletic and lifestyle needs. Digitalization in fitness facilities and data-driven performance tracking are accelerating demand for advanced powder supplement systems.

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Technological and Nutritional Trends Driving Market Transformation

Protein powders remain the dominant ingredient, representing 42.8% of demand, while vitamins contribute 26.4%, providing comprehensive nutrition support. Advanced formulations are focusing on high bioavailability, rapid absorption, and convenience, aligning with growing consumer expectations for efficacy and ease of use. Sports nutrition applications, accounting for 38.6% of sales, continue to be the primary driver as athletes and fitness enthusiasts seek performance optimization and recovery support.

“The European powder dietary supplement market is evolving into a precision nutrition ecosystem,” said a FactMR analyst. “Consumers are increasingly seeking formulations that combine protein efficiency, muscle development, and convenient delivery, making powder supplements essential for modern fitness regimens.”

Regional Dynamics and Growth Leaders

Poland leads regional growth with an 11.2% CAGR, supported by rising fitness adoption and health-conscious consumer behavior. France and the Netherlands follow closely, driven by advanced fitness infrastructure and innovation in sports nutrition. Germany, Italy, and the UK are also emerging as high-potential markets due to expanding adult fitness participation and mainstream nutritional awareness.

Key Growth Pathways

  1. Protein Ingredient Innovation:Protein powders account for 42.8% of ingredient demand, offering performance enhancement, muscle recovery, and bioavailability benefits. Potential revenue pool: USD 3.1–4.8 billion.
  2. Sports Nutrition Applications:Targeted formulations for athletes drive 38.6% of market growth, enabling training optimization and competitive performance. Opportunity value: USD 2.8–4.3 billion.
  3. Adult Consumer Focus:Adult-targeted products represent 62.4% of end-user demand, offering lifestyle fitness optimization and convenient protein delivery. Market potential: USD 4.5–7.0 billion.
  4. Online Distribution Expansion:Online channels constitute 35.7% of sales, providing direct consumer access and educational support. Revenue opportunity: USD 2.6–4.0 billion.
  5. Vitamin-Enhanced Formulations:Vitamins represent 26.4% of ingredient demand, delivering holistic wellness and nutritional support. Opportunity pool: USD 1.2–1.8 billion.

Competitive Landscape

Key market players include Glanbia Plc, Optimum Nutrition, Dymatize Nutrition, BSN, and MuscleTech. These companies are focusing on product innovation, enhanced protein bioavailability, and performance-oriented formulations to maintain competitive leadership. Expansion through e-commerce, direct-to-consumer strategies, and specialized fitness channels is redefining market dynamics.

Read More: https://www.factmr.com/report/sales-of-powder-dietary-supplements-in-europe 

Market Outlook: Powder Supplements as Essential Fitness Solutions

Over the next decade, the European powder dietary supplement market will continue to transition from basic nutritional support toward personalized, performance-driven, and convenient solutions. Growth will be supported by heightened fitness awareness, technological advancements in formulations, and strategic adoption of digital distribution channels.

“Powder dietary supplements are no longer optional; they have become mission-critical for performance, muscle development, and overall wellness,” the FactMR analyst concluded. “Manufacturers that innovate across protein quality, application specialization, and digital consumer engagement will define the market’s next phase in Europe.”

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For access to full forecasts, regional breakouts, company share analysis, and emerging trend assessments, you can purchase the complete report here: https://www.factmr.com/checkout/11342 

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About Fact.MR
Fact.MR is a global market research and consulting firm, trusted by Fortune 500 companies and emerging businesses for reliable insights and strategic intelligence. With a presence across the U.S., UK, India, and Dubai, we deliver data-driven research and tailored consulting solutions across 30+ industries and 1,000+ markets. Backed by deep expertise and advanced analytics, Fact.MR helps organizations uncover opportunities, reduce risks, and make informed decisions for sustainable growth.

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